What Makes A Good Logo?Ī good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. The subject matter of a logo can be almost anything.”įor more on Paul Rand, consider reading the book Design, Form & Chaos. A logo is less important than the product it signifies what it represents is more important than what it looks like. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is rarely a description of a business. A logo does not sell (directly), it identifies. Paul Rand, one of the world’s greatest designers states that “a logo is a flag, a signature, an escutcheon, a street sign. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logos in the same market niche.
The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. To understand what a logo is, we first must understand what the main purpose of logos is.
#Design my logo how to#
In this article, we’ll get down to the nitty gritty of what makes an effective logo design and we’ll also guide you through the principles and best practices of how to create an iconic brand identity. While these help you to create a powerful toolbox for your logo designs, first you need to gain a solid understanding of what makes a logo design good and what you need to consider before starting using this toobox. There have been numerous creative logo design showcases, logo designresources and logo design tutorials posted across the Web.
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